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Media bridge with the temporarily occupied territories

The goal is twofold: the first is to strengthen the sense of solidarity with Ukrainians who have survived the occupation, and the second is to raise awareness among residents of the TOT and frontline regions about how to act in crisis situations. The audience was offered explores with practical advice, as well as personal stories of Ukrainians from Mariupol (Donetsk region); Izyum (Kharkiv region); Vovchansk (Kharkiv region); Berdiansk (Zaporizhzhia region); Melitopol (Zaporizhzhia region); Sievierodonetsk (Luhansk region); Skadovsk (Kherson region); Nova Kakhovka (Kherson region); Snihurivka (Mykolaiv region); Sumy; and Crimea.

Campaign formats

16 Stories
of the stories and video interviews were watched by the viewers of the United Marathon and 1+1 Ukraine TV channel;
8 Topics
Help cards on 8 topics were distributed on the social networks Facts.ICTV and Window.STB;
8 Video emails
8 video letters from the occupation could be seen on the United Marathon, STB, Novy Channel, ICTV2, and Starlight Media's social media;
10 Letters
Eventually, letters from the occupation and exploiters were broadcast on 10 popular radio stations:

Results

8 million
TV coverage ~ 8 million
13.5 million
coverage on Digital ~ 13.5 million
6 million
on Radio ~ 6 million

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Media bridge with the temporarily occupied territories

The goal is twofold: the first is to strengthen the sense of solidarity with Ukrainians who have survived the occupation, and the second is to raise awareness among residents of the TOT and frontline regions about how to act in crisis situations.

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