Social and media campaigns at the national level

Smart Angel implements media campaigns on socially important topics with the support of international partners. It amplifies the voices of experts from the public and state sectors, as well as communities affected by the war.

Together with our partners,
we create:

A full cycle of media campaign implementation: from analyzing needs, identifying the target audience, key messages, media channels, to implementing detailed reporting on all KPIs;

Development of multi-genre content: video digests, documentaries, studio films, reports, social videos, animation, information guides in audio, video and graphic formats for children, teenagers and adults, etc;

A unique combination of media resources - TV channels, digital platforms, radio stations and outdoor advertising - covering the whole of Ukraine.

The most common formats of media products

Live interview with an expert in the TV channel's studio (7-15 minutes)

Documentaries
(40-90 minutes)

Video digests
(2-7 minutes)

Articles in longread format
(7,000 - 25,000 characters)

Podcasts on socially important topics

Educational videos (3-10 minutes)

Social advertising on the radio (30-59 seconds)

Training courses

Reports

Graphic dies
(5-10 seconds)

Animation for children
(1-5 min)

Text and graphic materials, video instructions
(10-59 sec)

Outdoor advertising for informational or social purposes

Ambassadors' posts and blogs
(1-3 min)

Media campaigns are aimed at:

Raising the level of media literacy, the ability to recognize propaganda and counteract it;

Debunking fakes against Ukraine that are spread both in Ukraine and abroad;

Developing skills to protect against cybercriminals;

Awareness and restoration of Ukrainian identity through the return of the true history and culture of Ukraine;

Explanation of changes in the direction of European integration;

Informing and supporting internally displaced persons and people in the liberated territories;

Improving the psychological state during the war;

Adaptation of life in emergency situations, including blackouts, flooding, shelling, and potential radio, chemical, biological, and nuclear hazards;

Coverage of current events in Ukraine and explanation of their context to the international audience.

This list is not exhaustive. We are always looking for new partnerships and expanding our expertise and list of topics.

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We are open to cooperation
on other topics

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Our media campaigns

A comprehensive information and awareness campaign to counter disinformation

Learn more

Awareness of threats and security measures

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Documentary series "Who we are and where we are going"

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The project "Live on"

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Media bridge with the temporarily occupied territories

Learn more

The project "From Ukraine, with courage"

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Bridges of solidarity and recovery: liberated and frontline cities

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Corruption is not a legacy

Learn more

Results of social and media campaigns since 2022

National campaigns

>268

million digital reach

>30

million viewers on television

>12

million coverage through radio

205

of outdoor advertising media in 12 regions

Presentation materials

Presentation

Smart Angel

Presentation

A comprehensive information and awareness campaign to counter disinformation

Partners in social and media campaigns

A project office that brings together beneficiaries, experts, financial partners, and implementers.

International Organizations

Expert Organizations

Media

State institutions

Head of the project office for social media campaigns

Daria Kutsenko

She graduated from the Executive MBA program at KMBS in 2021.

8 years of experience in investment banking, finance and insurance, and over 7 years of experience in project management with financial support from international donor partners (including grant management, implementation monitoring, reporting). Experience in implementing national-scale reforms such as Prozorro, Prozorro.Sale, Electronic Healthcare System, etc. Most of the experience is based on digital and human resources transformation, communications, etc.

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