A comprehensive information and awareness campaign to counter disinformation
is aimed at increasing media literacy among Ukrainians and Europeans. It provides a deeper understanding of the destructive impact of disinformation and its main markers in the news. It teaches how to consciously and critically consume information about events in Ukraine disseminated by Ukrainian and foreign media and opinion leaders.
The media campaign offers 32 media products for TV, radio and digital, including 510 unique content units.
The media campaign offers 32 media products for TV, radio and digital, including 510 unique content units.
Campaign formats
16
Information series debunking fakes, investigations and interviews with fact-checkers
3
International online conference on media literacy and video digests for foreign audiences
8
Educational videos and cartoons for children, teenagers and adults
5
Documentaries
Media campaign products
01
Bye, fake
Video interviews with leading Ukrainian experts about how Kremlin propagandists are trying to influence the minds of entire societies, about the safety of our behavior on social media, and about fakes during the war. Each episode contains practical advice on how to recognize manipulation, fake news, fraud, and critical news consumption.
02
Stop fake
Live conversations in the studio with experts who share life hacks on media and financial literacy, as well as cybersecurity. They explain the methods of information and psychological influence and provide the latest examples of disinformation.
03
TOP-5 fakes
Weekly sarcastic videos debunking popular Russian propaganda fakes in the format of a ranking of the most absurd disinformation.
04
Masks of propaganda
A series of stories about the life of the Russian hinterland and the territories occupied by Russia.
05
Articles from fact-checkers and a series of interviews
Practical advice from Ukrainian and international experts on information hygiene and fact-checking, illustrated with modern propaganda materials.
06
Beware! Fake
The videos analyze the most popular Russian narratives, fakes and disinformation schemes designed to discredit Ukraine and spread Russian propaganda.
07
An Anthology of Russian Fakes.
Expert columns on the most relevant enemy disinformation; interviews with international experts and psychologists; as well as long reads explaining the logic of Russian propagandists, their key narratives - before the start of armed aggression in 2014 - before the great war and the current confrontation with the Kremlin.
08
The language of war
It will reveal information operations aimed at sowing deep fear in society or shaping certain behaviors by referring to viral phrases and ready-made formulas launched by the enemy to justify intervention, e.g., "Donbas has been bombed for 8 years," "it is forbidden to speak your native language."
09
Information occupation
About the tactics of information occupation and the facets of propaganda used by Russia in the occupied territories of Ukraine.
10
Tools of information influence
Investigations/reports on the information influence tools used by Russia to spread its propaganda, such as conspiracy theories, artificial intelligence, pseudo-experts, etc.
11
Empire of myths
Fact-based overviews of the major historical events that Russians have privatized to create a cult of Russian superiority in the former Russian Empire, the Soviet Union, and modern Russia.
12
Soviet fairy tales
He will show how the myths of the Soviet era constructed by the Kremlin shaped public sentiment (life was good in the USSR and there was cheap sausage; our grandfathers fought in World War II and emerged victorious) and led to real tragedies.
13
International online conference on media literacy
Short presentations by international and Ukrainian experts on their experience and best practices in countering propaganda and developing critical thinking skills. Languages: English with French, Italian and German subtitles.
14
Facts vs. fakes
Periodic reviews for a foreign audience of fakes spread in the information space of European countries. Short videos in English with graphics and subtitles in German, Italian and French.
15
Contextual video digest
Investigations/reports on the information influence tools used by Russia to spread its propaganda, such as conspiracy theories, artificial intelligence, pseudo-experts, etc.
16
Media literacy on the web platforms Diia and Kyivstar TV
Short explanatory videos on how to protect yourself from fakes and disinformation
- 10 episodes full of knowledge on countering fake news and disinformation, protecting personal data, and online safety tips. The series provides viewers with practical media and information literacy skills that should become part of their lives in a full-scale war, and explains how to navigate the information around them and recognize disinformation and propaganda.
17
Lessons from Antifake with Yegor Gordeev
High school students will learn how disinformation works and why it can be harmful, how to recognize it, and hone their critical thinking skills.
18
Media literacy ambassadors
Opinion leaders and well-known experts promoted media literacy based on recent war-related cases. Information was posted on social media.
19
Educational mini-series: Creating and promoting content on YouTube
An online course for regional media with a focus on conflict sensitivity and fact-checking.
20
An educational video series on cybersecurity.
An educational video series on the basics of cybersecurity about tools to protect yourself in the modern world. The series covers the following topics: What is cyberspace? What are its components? Financial fraud: common schemes, Social engineering, How to avoid becoming a victim in cyberspace: basic tips for users. Personal data security, Correct access and interaction with the Internet environment. Passwords, Conscious use of social platforms, e-mail, Types of cybercriminals and potential consequences of their influence, Internet challenges in wartime. Information warfare. Interaction of society and government agencies.
The goal is to provide tools for safe and responsible use of the Internet and other digital environments.
The goal is to provide tools for safe and responsible use of the Internet and other digital environments.
21
Animated cartoon "The True Story of Ukrainian Cities".
Cartoons that introduce children to Ukrainian cities affected by the war. 5-minute episodes that combine a fascinating journey through time with historical facts about these cities, as well as show the modern realities of the destroyed cities, revealing the secrets of Mariupol, Luhansk, Kherson, Donetsk and Crimea.
Cartoon series "Ukraine. Unconquered cities.
True Story" is:
Cartoon series "Ukraine. Unconquered cities.
True Story" is:
- is an exciting story for children aged 6 to 12;
- a valuable lesson about Ukraine's cultural heritage;
- an important message about the heroism of Ukrainians;
- interesting and informative content for viewers.
22
"Russian octopus"
High school students will learn how disinformation works and why it can be harmful, how to unAn investigative film with English dubbing and French, Italian and German subtitles about how Russia uses soft power: cultural diplomacy, various NGOs, think tanks and cultural initiatives around the world to promote disinformation and influence policy.know and hone critical thinking skills.
23
Under the mask of propaganda
Under the Mask of Propaganda is a five-episode documentary project in which well-known Ukrainian psychologists, political strategists, and experts explain what propaganda is, its history, methods, and main techniques. What is white, gray, and black propaganda? How do manipulative strategies affect the consumer's subconscious? And what technologies does the Kremlin use in modern warfare?
24
The true story of Donbas, Crimea and Odesa
The real stories of Ukrainian territories that Russia considers its own and justifies the war, with an analysis of scientific archaeological and historical data. The documentary is dubbed in English with French, Italian and German subtitles.
25
Recipe for brainwashing
A documentary film for the Ukrainian audience that tells about the techniques and methods of Russian propaganda. It tells about the formation of the Russian media landscape, the government's communication with citizens, and the influence of the authoritarian regime on public consciousness.
26
Hybrid aggression
A documentary chronicle for the Ukrainian audience with fresh footage, interviews with experts and eyewitnesses who trace and explain the events from the beginning of Putin's presidency to the current hybrid aggression.
27
Course "Journalism of war coverage"
This course prepares versatile journalists and correspondents who, upon completion, will be able to write, edit and edit a news story for both standard media and digital formats.
28
Course "Creating content on YouTube with a view to military topics"
The course was created by the best 1+1 media practitioners and invited trainers-influencers on the subject. After completing the course, students will learn how to create and promote their own content and help companies attract new customers using YouTube.
29
Cyberdefense
The program is about digital security, risks and threats, traps, and criminal schemes. As well as practical advice on how to avoid and minimize them, how to safely use all technical and technological digital tools and equipment to avoid becoming a victim of fraud or any other malicious acts.
30
Filter
Проєкт спрямований на підвищення медіаграмотності, боротьбу з дезінформацією та зміцнення національної ідентичності. 88 матеріалів в соціальних мережах про українську історію, культуру та ідентичність для спростування історичних міфів Росії та підкреслення європейських коренів української державності.
31
Digests for frontline and border regions
In cooperation with the Center for Strategic Communications at the Ministry of Culture and Information Policy of Ukraine, regular digests were published for the frontline and border regions.
They summarize the situation on the frontline near the respective region and related information and psychological operations against Ukrainians, provide warnings about expected enemy infiltration, describe key events in the life of a particular region (restoration, opening of schools, recruitment centers in a particular region, or chronicles of the Russian occupation in the TOT), and provide practical advice on physical and information security.
They summarize the situation on the frontline near the respective region and related information and psychological operations against Ukrainians, provide warnings about expected enemy infiltration, describe key events in the life of a particular region (restoration, opening of schools, recruitment centers in a particular region, or chronicles of the Russian occupation in the TOT), and provide practical advice on physical and information security.
Communication channels
A project office that brings together beneficiaries, experts, financial partners, and implementers.
Communication channels: TV
Communication channels: Digital
Over the course of 12 months, the media campaign received:
222 mil
digital coverage
65 mil
views on digital resources
39 mil
unique views on TV (number of unique views for each product)
86 mil
views on TV channels (total number of views of all content)
Project partners
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