22, Vozdvyzhenska str., of. 1,
Kyiv, Ukraine
04071
info@smartangel.in.ua

Bridges of solidarity and recovery: liberated and frontline cities

The main goal is to provide residents of the liberated, frontline, and temporarily occupied territories with reliable and accurate information on how to behave in emergency situations and on reconstruction opportunities.

At the same time, it is to disseminate the stories of citizens who have suffered greatly from the war and survived the occupation, strengthening the sense of empathy and solidarity among Ukrainians.

8 graphic videos
in three different formats and 11 audio clips with practical advice - for television, social media and radio
3 headline videos
motivating videos about the unity and resistance of Ukrainians for TV and social media
12 live conversations
in the TV studio and 12 video reports on the daily life challenges faced by residents of the liberated territories on TV channels and in social media
12 articles and interviews
on the resources of the UNIAN news agency with personal stories of survivors and expert opinions on current topics of the occupation. 9 billboards with practical advice
4 videos
for children and teenagers “Step by Step with Frosya”
10 radio dialogues
About Crimea: background of the occupation, current realities and the future

Results

~ 13.5 million
TV coverage
~ 20 million
coverage on Digital
~ 6 million
on Radio

Other projects of the charitable organization
Smart Angel

A comprehensive information and awareness campaign to counter disinformation

is aimed at increasing media literacy among Ukrainians and Europeans. It provides a deeper understanding of the destructive impact of disinformation and its main markers in the news.

Documentary series “Who we are and where we are going”

The documentary series Who We Are and Where We’re Going explores our identity, cultural heritage, and the way Ukrainians are heading into the future.

Multi-genre media campaign “Live on”

To help Ukrainians overcome negative emotions, maintain mental health, and find new strength to continue living an active life, even in the difficult times when Russia’s war in Ukraine has temporarily suspended peaceful existence.

From Ukraine, with courage

Increased international and national attention to the role of Ukraine in ensuring global food security, shaping the image of Ukraine as a reliable partner

Awareness of threats and security measures

An educational campaign to raise awareness among the civilian population of Ukraine on behavior and protective actions in the event of radiological, chemical, biological and nuclear threats

Media bridge with the temporarily occupied territories

The goal is twofold: the first is to strengthen the sense of solidarity with Ukrainians who have survived the occupation, and the second is to raise awareness among residents of the TOT and frontline regions about how to act in crisis situations.

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